Deborah Secco Stars in JK Estética Avançada’s New Campaign Film
- 4 hours ago
- 1 min read
Actress and entrepreneur Deborah Secco stars in the new campaign film for JK Estética Avançada, one of Brazil’s leading aesthetic clinics, led by partners Isabela Savoretti Viegas and Simone Viotto, with locations in São Paulo and Rio de Janeiro.
The luxury film portrays Deborah in an intimate and elegant moment, speaking to her reflection in the mirror as she prepares for the day. Every detail of the scene highlights her beauty, confidence, and charisma, while she reflects on the importance of self-care and personal well-being.
The commercial was directed by acclaimed Brazilian photographer and filmmaker Sérgio Chvaicer, known for his sophisticated visual storytelling. The project was developed under the mentorship of Joca Guanaes, one of the most respected figures in Brazilian advertising and former executive at the legendary DM9, widely regarded as one of the most influential advertising agencies in the world.
The creative concept was developed by Atlantis Intelligence Lab, an international luxury communications agency led by partners Samara Araújo and Sidney Araújo, with offices in Dubai, London, and São Paulo. Recognized in 2021 as the world’s leading luxury communications company, Atlantis brought its expertise to create a minimalist and sophisticated film that further enhances Deborah Secco’s beauty, elegance, and leading presence on screen.
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