JK Rebranding Featured in Today’s Leading Luxury Magazine
- 4 hours ago
- 1 min read
JK Estética Avançada, recognized as one of Latin America’s leading aesthetic clinics, announces the launch of its new brand identity. Under the leadership of partners Isabela Savoretti Viegas and Simone Viotto, with locations in São Paulo and Rio de Janeiro, the brand now reflects a more modern, sophisticated positioning aligned with the global luxury market and its strategic international expansion plans.
The new JK identity has been conceived as a true sensory experience, incorporating elements of touch, color, scent, visual language, and sound. This holistic approach represents an innovative vision for the aesthetic industry, elevating the patient journey far beyond traditional clinical experiences.
The project was developed under the mentorship of Joca Guanaes, one of the most respected figures in Brazilian advertising and a former executive of the legendary DM9, widely recognized as one of the most influential communications agencies in the world.
The rebranding was created by Atlantis Intelligence Lab, an international luxury communications agency led by Samara Araújo and Sidney Araújo, with offices in Dubai, London, and São Paulo. Recognized in 2021 as the world’s leading luxury communications company, Atlantis brought its expertise to develop a brand identity that elevates JK Estética Avançada to the highest global standards of exclusivity, sophistication, and innovation.
The new website serves as a comprehensive beauty and aesthetics platform, offering an immersive experience that reflects the brand’s renewed vision and commitment to excellence.
The website is now live: jkesteticaavancada.com.br
Read the full article at the link below.
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